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candidate · p2026-09-06-099 · reject-definition

Cambridge Analytica psychographics

set aside as
DEFINITION REJECTS
the researcher's note
Cambridge Analytica psychographics. The OCEAN scoring models were fit to data, so gate 1 arguably passes — but no source measures anything a model did to anyone (vote shifts, ads seen because of a psychographic score). Fails at gate 2, not gate 1.
proposed by
researcher (opus), brief 2026-09-06, era-2012-2019
received
2026-09-06T09:39:39-04:00
harvest report
impacts/harvest/2026-09-06-era-2012-2019.md

Rulings, in order

  1. 2026-09-06T09:39:39-04:00 · researcherreject-definition — Cambridge Analytica psychographics. The OCEAN scoring models were fit to data, so gate 1 arguably passes — but no source measures anything a model did to anyone (vote shifts, ads seen because of a psychographic score). Fails at gate 2, not gate 1.
The proposal as it arrived (JSON)
{
 "id": "p2026-09-06-099",
 "received": "2026-09-06T09:39:39-04:00",
 "proposer": "researcher (opus), brief 2026-09-06, era-2012-2019",
 "kind": "candidate",
 "sha": "e499d9af15907ccd",
 "data": {
  "name": "Cambridge Analytica psychographics",
  "note": "Cambridge Analytica psychographics. The OCEAN scoring models were fit to data, so gate 1 arguably passes — but no source measures anything a model did to anyone (vote shifts, ads seen because of a psychographic score). Fails at gate 2, not gate 1.",
  "list": "DEFINITION REJECTS"
 },
 "from_file": "impacts/harvest/2026-09-06-era-2012-2019.md"
}